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September 20, 2021
Networking in 2021: 10 New LinkedIn Features You Should be Using for Yourself and Your Company

With an audience that’s 774 million strong, LinkedIn is not the largest social network. But with face-to-face networking still the exception rather than the norm, LinkedIn is proving extremely valuable and soaring to new heights in popularity. Whether you visit the platform to find a new job, promote your business or build up your personal […]

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September 18, 2021
Facebook Publishes New Guide to Testing Ad Creative, and Optimizing Response

By Andrew Hutchinson, Content and Social Media Manager for Social Media Today Facebook has published a new guidebook to ‘Creative Prototyping’ which provides a range of notes to help guide advertisers in testing and optimizing their ad creative, and improving response based on each specific element. The 29-page guide is primarily focused on gaming advertisers, but there are some valuable […]

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September 16, 2021
6 lessons and predictions from the best social media campaign ideas of 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. You know what I’m talking about. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they […]

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September 13, 2021
New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today. If you want to understand the latest social media platform updates, and maximize your own efforts in social media marketing, it's worth taking a broader view of consumption trends, and considering how people are looking to use social apps to connect, in various ways, over […]

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July 27, 2021
5 Social Media Marketing Tips to Boost Your Sales

Over the past few years, social media has grown exponentially from something only the geeky boys and girls in college spent time on to something that’s now a ubiquitous aspect of life across the world.  For businesses, it’s clear that social media can be a goldmine of leads and conversions if handled correctly. That’s why […]

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