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October 29, 2021
LinkedIn Launches New Freelancer Connection Tools to Lean into the Rising Gig Economy

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today. LinkedIn’s looking to facilitate more opportunities for freelancers with the expansion of its Services Marketplace,  which essentially builds upon its ‘Services’ listings for profiles, designed to better enable brands and freelancers to connect. LinkedIn launched an initial beta test of its Services Marketplace back in February, and […]

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October 19, 2021
Instagram Adds Live-Stream Scheduling to Drive More Awareness and Viewers

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today. This could be a valuable addition – Instagram has added a new option to schedule upcoming IG Live broadcasts in the app, with users then able to tap through to get a reminder notification on the day of the broadcast. A post shared by Instagram’s @Creators (@creators) […]

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October 15, 2021
Instagram Adds Reels Ads into its Marketing API

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today. Facebook’s looking to expand the usage of Reels ads by adding Reels ad placements into its Instagram Marketing API, which will essentially enable approved third-party platforms to facilitate Reels ads creation within their digital ads flow. As explained by Facebook: “We now allow for Reels Ads placements […]

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October 14, 2021
Your customers want SMS

Did you know that 95% of text messages are opened within 3 minutes? Or that consumers are twice as likely to prefer texting over any other communication method? SMS marketing is impactful, timely, and wanted by your customers. Not sure where to begin? Our ultimate guide to SMS marketing will take you step-by-step through the […]

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October 12, 2021
32 Social Media Video Marketing Stats You Need to Know in 2022

By Mark Walker-Ford, Managing Director at Red Website Design. Is 2022 the year you finally invest in a video marketing strategy? Want to learn about video across the different social media platforms? The team from Deposit Photos share the stats you need to know in this infographic. They break things down as follows: Video marketing overview YouTube video […]

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October 7, 2021
What Happens on the Internet Every Minute

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today. How much has your online activity changed over the last two years? If you’re like most people, you’re spending more time in social apps as you look to stay connected, you're spending more money via eCommerce, stemming from store closures and restrictions, and you’re logging […]

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October 4, 2021
YouTube Launches Improved Viewer Retention Insights to Help Guide Your Content Approach

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today. YouTube’s adding more new metrics to help improve the performance of your channel, with specific insight into the elements of each video that are maximizing audience engagement, via improved retention stats. Last year, YouTube added new audience retention insights for video clips, which provides info on where viewers are engaging, […]

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September 28, 2021
LinkedIn Adds Long-Form Posts for Company Pages, New Ad Performance Measurement Options

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today LinkedIn is looking to provide more ways for brands to maximize their content efforts on the platform, and tap into its rising levels of user engagement, with a new feature for Company Pages that it’s calling ‘Articles for Pages’. As it sounds, Articles for Pages is […]

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September 24, 2021
Key Types of Content Distribution Channels

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today Do you know the difference between 'Paid', 'Earned' and 'Owned' media channels, and how you can utilize each in your digital marketing approach? Each plays an important, but different role, and understanding this, and how to utilize these tools, is key to mapping out an effective […]

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September 21, 2021
LinkedIn Launches 'Dark Mode' on Mobile and Desktop

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today Dark mode fans rejoice – today, LinkedIn has finally hopped on-board the dark mode train, launching the alternate display option in both its mobile app and on desktop. As you can see here, the new dark mode provides an alternate color palette for the LinkedIn […]

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