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December 14, 2021
Snapchat Outlines Advanced AR Options

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today.  Snapchat has held its annual Lens Fest AR showcase event, which was once again hosted digitally this year due to COVID impacts. Lens Fest provides a platform for Snap to show off its latest advances in AR, and where it’s headed with the technology, which this […]

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December 8, 2021
The Importance of Your Google My Business (GMB) Listing

By Genie O’Loughlin of Dragon Horse One of the most important tools any local business has for being discovered online is their Google My Business account. While your website is table stakes, your GMB account actually has a great deal of influence on how visible your brand is on Google search results, so it’s absolutely vital […]

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November 18, 2021
Facebook Adds New Monetization Tools for Creators, Continues its Battle with Apple Over Fees

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today. Facebook – now Meta - is still not happy with Apple, and its insistence on taking a 30% cut of fan subscriptions, along with any other in-app purchase. And it’s gradually finding ways to fight back, and help users subvert Apple’s transaction fees. Its latest element […]

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November 16, 2021
TikTok Shares New Insights into Holiday Shopping Trends to Assist in Campaign Planning

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today. Is TikTok part of your holiday marketing strategy? The fast-growing video platform has become the place to be for many young consumers, and it’s increasingly driving the latest trends, which extends to products and consumer behavior as well. Indeed, even last year, TikTok says that 80% […]

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November 15, 2021
Premier hair salon plunges into the digital world.

Interactive Group is honored to help our client, Jmax Salon, with its first website, JmaxSalon.com. Jmax Salon is the premier hair salon experience in Johnson City, TN. We enjoyed working with the folks at Jmax Salon to design the perfect website, as well as setting up their SEO and assisting with their social media and […]

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November 12, 2021
Google's Latest Update: Have You Adapted Your SEO Strategy Accordingly?

By Mark Walker-Ford, Managing Director at Red Website Design. Have you experienced a drop in organic Google traffic in 2021? Could you have been affected by Google’s Page Experience update? The team from Attrock share their guide to Google’s big 2021 update, and how to adapt your SEO strategy for 2022, in this infographic. They break things down […]

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November 10, 2021
Facebook Shares Messaging Tips for Businesses Ahead of the Holidays

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today. With the holiday rush about to get fully underway, Facebook is this week sharing a range of business and marketing tips via video sessions with internal experts, to help brands get their processes in line, and get the most out of the season. The first video in […]

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November 4, 2021
LinkedIn Adds New Tools for Company Pages, Including Workplace Flexibility Listings and Competitor Tracking

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today. With the post-pandemic recovery now starting to take shape, many people are seeking new jobs, and many businesses are looking to bring on new employees as they re-open and plan for a brighter future ahead. This presents significant opportunity for LinkedIn, and as it seeks […]

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November 1, 2021
A Quick Guide to Effective Hashtag Use

By Emma Wiltshire, Community Manager, Social Media Today. While they’ve been a part of the social media landscape since pretty much the beginning, many people still don’t understand the use or value of hashtags, or how to choose the right tags to include in your posts. Many still hashtag random words (#happy) or create their own […]

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October 29, 2021
10 SEO tips for small businesses

Easy ways to get your website found by more customers There’s no use in investing time and money to build a beautiful website if your customers can’t find it. But how can you make your site stand out in the ocean of content on the Internet? Search engine optimization (SEO) is how you help customers find […]

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