Over the past few years, social media has grown exponentially from something only the geeky boys and girls in college spent time on to something that’s now a ubiquitous aspect of life across the world.  For businesses, it’s clear that social media can be a goldmine of leads and conversions if handled correctly. That’s why […]

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today. If you want to understand the latest social media platform updates, and maximize your own efforts in social media marketing, it's worth taking a broader view of consumption trends, and considering how people are looking to use social apps to connect, in various ways, over […]

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. You know what I’m talking about. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they […]

By Andrew Hutchinson, Content and Social Media Manager for Social Media Today Facebook has published a new guidebook to ‘Creative Prototyping’ which provides a range of notes to help guide advertisers in testing and optimizing their ad creative, and improving response based on each specific element. The 29-page guide is primarily focused on gaming advertisers, but there are some valuable […]

With an audience that’s 774 million strong, LinkedIn is not the largest social network. But with face-to-face networking still the exception rather than the norm, LinkedIn is proving extremely valuable and soaring to new heights in popularity. Whether you visit the platform to find a new job, promote your business or build up your personal […]

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today Dark mode fans rejoice – today, LinkedIn has finally hopped on-board the dark mode train, launching the alternate display option in both its mobile app and on desktop. As you can see here, the new dark mode provides an alternate color palette for the LinkedIn […]

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today Do you know the difference between 'Paid', 'Earned' and 'Owned' media channels, and how you can utilize each in your digital marketing approach? Each plays an important, but different role, and understanding this, and how to utilize these tools, is key to mapping out an effective […]

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today LinkedIn is looking to provide more ways for brands to maximize their content efforts on the platform, and tap into its rising levels of user engagement, with a new feature for Company Pages that it’s calling ‘Articles for Pages’. As it sounds, Articles for Pages is […]

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today. YouTube’s adding more new metrics to help improve the performance of your channel, with specific insight into the elements of each video that are maximizing audience engagement, via improved retention stats. Last year, YouTube added new audience retention insights for video clips, which provides info on where viewers are engaging, […]

By Andrew Hutchinson, Content and Social Media Manager, Social Media Today. How much has your online activity changed over the last two years? If you’re like most people, you’re spending more time in social apps as you look to stay connected, you're spending more money via eCommerce, stemming from store closures and restrictions, and you’re logging […]