Customers are no longer interested in a website that’s little more than an online brochure.
Websites with rarely-updated, static content leave little reason for visitors to return. Visitors need to have a reason to come back to your site. They want relevant information that speaks in their terms. They’re looking for help to make a buying decision.
At the same time internet search engines such as Google, Bing or Yahoo! love to find new, original, and informative content that addresses a searcher’s intent.
That means that your business can appear more often (and nearer to the top) of search results pages if you keep producing exceptional content that provides the best answers to the questions potential buyers search for online. However, bear in mind that superficial, inappropriate, or badly-structured content can work against you.